97% naturally derived* purifying shampoo — formulated with micelles and white vinegar gently clarifies hair (without stripping), while an invigorating aroma with certified organic rosemary, peppermint and spearmint is proven to energize, awaken the senses and improve focus. Leaves hair feeling squeaky clean, reset and shiny.
• Micelles gently remove product build-up and other impurities without disrupting the natural balance of scalp & hair
• White vinegar helps gently purify the hair
Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce**
• Litres use up to 28% less plastic**
*From plants non-petroleum minerals or water.
**Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.